We're in the final 4 weeks of the first half. What you do now shapes your entire second half. Most eCommerce founders will spend July reacting. Reacting to slow weeks. Reacting to stock issues. Reacting to a Q3 that didn't go the way they hoped, because they never actually planned it. The brands that consistently perform well in Q3 and Q4 do something different. They use this window, right now, before the half ends, to do three things. 1 - They look back at what actually worked in H1. Not...

This is one of the most common questions I get.“What’s a good conversion rate?”And usually, people are looking for a number. What is a Good eCommerce Conversion Rate? Around 2% is a solid benchmark. Most industry data will fall between ~1% and ~3%, depending on the product and industry. So if you’re around that mark, you’re not in a bad place. The Dynamic Yield website is a great place to start, where you can filter by industry and device. Why Conversion Rate Benchmarks Can Be Misleading The...

What is an eCommerce Audit?