If you've read about what an eCommerce audit is and why it matters, the next question is usually: okay, but what do I actually check on my site? Here's a practical, step-by-step checklist you can work through yourself. Homepage Is it obvious within 5 seconds what you sell and who it's for? Does it guide visitors toward your bestsellers or key categories? Are your value props (delivery, returns, guarantees) visible without scrolling? Product Pages Do product descriptions answer real buyer...

We're in the final 4 weeks of the first half. What you do now shapes your entire second half. Most eCommerce founders will spend July reacting. Reacting to slow weeks. Reacting to stock issues. Reacting to a Q3 that didn't go the way they hoped, because they never actually planned it. The brands that consistently perform well in Q3 and Q4 do something different. They use this window, right now, before the half ends, to do three things. 1 - They look back at what actually worked in H1. Not...

What is a Good eCommerce Conversion Rate? Around 2% is a solid benchmark. Most industry data will fall between ~1% and ~3%, depending on the product and industry. So if you’re around that mark, you’re not in a bad place. The Dynamic Yield website is a great place to start. You can filter by industry and device to find relevant data. Why Conversion Rate Benchmarks Can Be Misleading The number on its own doesn’t mean much. Conversion rate reflects several factors: What you’re selling Who you’re...