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Fractional eCommerce Support

Most eCommerce brands don’t struggle because they lack activity.

 

They struggle because there’s no structure behind it. Campaigns are being run. Traffic is coming in. Emails are being sent.

But there’s no clear trading plan. No forecasting. No consistent way of reviewing performance.
 

That’s where I come in.​​​

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What is Fractional eCommerce Support?

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Ongoing strategic and hands-on support to help you bring structure to your eCommerce business and scale in a more intentional way.

I work closely with founders and small teams as a fractional partner, providing senior-level expertise without the need for a full-time hire.​

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What We Will Focus On

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Understanding your current performance and auditing your website, building clear trading plans aligned to revenue target forecasting performance using real data, weekly reporting and performance reviews. Identifying opportunities to improve conversion and average order value, aligning website, marketing and email activity and identifying opportunities for growth. â€‹

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How I Work

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We work together on an ongoing basis, and I embed in your business, working alongside you and your team to understand performance, plan activities, review weekly results, and make better decisions. 

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We will meet weekly via Zoom and in person once a quarter. 

This isn’t theoretical consultancy, it’s practical, commercial support focused on driving results.

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Who Is This For?

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This is best suited to brands that are: already generating revenue but not seeing a sales plateau, looking to scale but lacking structure behind their growth. 

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If you’re looking for ongoing support to help you scale your eCommerce business, book a 30-minute discovery call.​

Jenna Medcalf | Fractional eCommerce Manager

Studio 19

113 Liverpool Rd,

Liverpool

L23 5TD

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I share practical strategies, industry updates, and ideas to help you improve conversion rates, increase AOV, and grow your revenue.

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