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Resources

Practical tools designed to help you bring structure to your eCommerce business.

Mid-Quarter eCommerce Check In

Mid-Quarter Trading Check-In

A free structured way to pause, review, and course-correct before the quarter runs out.

Designed to help you spot what's on track, what's slipping, and where to focus your energy for the weeks that are left.

Download the check-in and see where your quarter really stands.
 

Black Friday Checklist

The Black Friday Checklist

The free checklist to get your store trading-ready for Black Friday is coming soon.

Designed to help you prepare early, avoid last-minute scrambling, and go into peak trading with a plan, not a panic.

Join the waiting list and be the first to get it when it drops.
 

Free mini eCommerce audit checklist download

Mini eCommerce Audit

A free simple, structured way to review your website and identify where performance is being lost.

Designed to help you understand what’s working, what’s not and where your biggest opportunities sit.

Download the audit and see how your website is performing.

Mini eCommerce trade planner download

The Mini eCommerce Trade Plan

A free simplified version of my trading planner to help you start thinking more commercially about your eCommerce performance.

Use it to understand your numbers, set initial targets and introduce structure to your planning.

​Download the mini trade planner for clarity on your eCommerce performance.

The Quarterly eCommere Trading Planner

The Quarterly eCommerce Trading Planner

A full trading and forecasting model designed to help you plan, track and scale your revenue.

Built around how real eCommerce teams operate, using data, not guesswork.

Includes weekly forecasting, LY benchmarking, and campaign planning and trading structure.

Join the waitlist for early access and an introductory offer. 

eCommerce Trading Blog

The Digital Digest

A collection of insights, strategies and practical advice on eCommerce performance, trading and growth.

Topics include conversion optimisation, trading strategy, email performance, forecasting and planning. 

Head to the blog to see free resources.

Join the Digital Digest

I regularly share practical insights, industry updates, and eCommerce thinking, focused on what actually drives performance.



 

If you want to stay up to date and continue learning, you can sign up below.

I look forward to welcoming you to the community.

Jenna Medcalf | Fractional eCommerce Manager

Studio 19

113 Liverpool Rd,

Liverpool

L23 5TD

Get eCommerce insights straight to your inbox.

I share practical strategies, industry updates, and ideas to help you improve conversion rates, increase AOV, and grow your revenue.

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