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Free eCommerce Audit Checklist
The same mini website audit I run for clients, turned into a free, downloadable checklist, work through it against your own store in an afternoon and find out what's quietly costing you sales.
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What Is an eCommerce Audit?
It's a structured ecommerce site audit through a trading lens, not just a technical one, where visitors drop off, where the page copy stops selling, and where small friction points are quietly capping your conversion rate. This checklist is a free ecommerce audit template built from the same criteria I use with paying clients, condensed into a mini site audit you can run yourself, no sales pitch attached.
What's Covered in the Checklist
Six sections, twenty-plus checks, everything a proper ecommerce website audit should cover, with space to note your own findings against each one.
Homepage & first impression
What a new visitor sees in the first five seconds, and whether it's doing its job.
Product page essentials
Imagery, copy, pricing clarity and the trust signals sitting near the buy button.
Checkout & cart friction
The small snags between "add to basket" and a completed order.
Mobile experience
How the store actually behaves on the device most of your traffic uses.
Speed & first impressions
Where load time or layout shift is likely to be costing you visitors.
Trust & social proof
Whether reviews, guarantees and policies are working hard enough for you.
How to Use the Checklist
01
Download it for free
Instant access to the PDF, no card details, no obligation.
02
Work through it against your store
Twenty-plus checks across the six areas that actually move conversion.
03
Work through it against your store
Use the priority column to see what's worth tackling before anything else.
Who is this for?
You've got a feeling something isn't working, but can't put your finger on what
You want a second, expert opinion before you spend on ads or a redesign
You're curious whether fractional support would actually help, and want a taste first
"Jenna is extremely dedicated and has a real understanding of fashion retail across all channels."
FAQ
Is the checklist really free?
Yes, no card details, no follow-up sales call you didn't ask for. Download it, keep it, use it as many times as you like.
What's included in the ecommerce audit checklist?
Six sections — homepage, product pages, checkout, mobile, speed and trust signals, with over twenty individual checks and a priority column to rank what matters most.
How is this different from the full Performance Review?
The checklist is a self-guided eCommerce site audit, enough to show you where to look. The full Performance Review goes deep into your data, metrics and customer journey, with me leading it.
Do you only work with Shopify stores?
No, the checklist works for Shopify and Wix stores, plus most major eCommerce platforms.
Ready to start your own ecommerce site audit?
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