When I start working with an eCommerce brand, one of the first questions I ask is: “What are your key numbers?” More often than not, the answer is either unclear or focused on the wrong things. Many founders know their total revenue , but struggle to explain why  that revenue happened. Understanding the numbers behind your performance is what allows you to move from reacting week to week to making confident commercial decisions. Below are the six metrics I believe every eComm

For the past few years, I’ve worked closely with founders and small teams, helping them grow their online presence. But recently, I’ve made a clear decision to shift the direction of my work. I’m moving away from offering social media as a standalone service and refocusing on what I’ve spent the majority of my career doing, eCommerce. A Natural Shift, Not a Sudden Change Before starting my consultancy, I spent over 16 years working in eCommerce and digital roles across brands

As Q2 winds down, savvy e-commerce veterans know it's prime time to harness past achievements and hurdles to streamline strategies for the upcoming quarter. Here’s how you can effectively leverage your Q2 experiences to supercharge your approach for Q3: Evaluate What Worked Reflect on the past quarter to discern which products or promotions resonated with your audience. Did a particular marketing campaign lead to an unexpected surge in sales? Perhaps a new product outperforme