FREE RESOURCE FOR ECOMMERCE FOUNDERS

Free Black Friday Checklist

A six-week, week-by-week plan to get your store properly ready for Black Friday, not a vague to-do list, an actual plan for what to do and when.

Straight to your inbox. No spam, unsubscribe any time.

What's Inside

Five areas that actually move the needle during Black Friday, worked through week by week, with space for your own notes alongside each one.

Site performance

Speed, checkout, payments and search, tested before the traffic arrives, not during it.

Customer experience

Delivery dates, FAQs and your team briefed, so nobody's caught out by expected volume.

Stock & Merchandising

Forecasting, bundling slow stock, and a plan for when a bestseller sells out.

Promotions & pricing

Discount structure, tested codes, and margin checked before go-live.

Post purchase

Order flows, returns policy and a plan to bring first-time buyers back in January.

30 checks. 6 weeks.

Every item is mapped to the week it actually needs doing; nothing is saved for a last-minute scramble.

It lands in your inbox

Six weeks out from Black Friday, with every item mapped to the week it actually needs to be done.

Work through it week by week

Tick off what's done and use the notes space for anything specific to your own store.

Trade Black Friday with a clear head

Nothing left to the final week that should have been sorted back in week four.

You're running a small-to-medium eCommerce store without a big team behind you

You know Black Friday prep matters, but keep finding you're doing it in the last two weeks

You'd rather have a plan broken into weeks than one long list with no clear place to start

You want something practical you can actually tick off, not another think-piece

"Jenna is competent at operational requirements, as well as delivering a longer-term strategic vision."

Valerie McCarthy - Karen Millen

Is the checklist really free?

Yes, completely. Drop your email in above, and it lands in your inbox straight away.

I'm less than six weeks out from Black Friday — is it still useful?

Yes. Start on whichever week matches where you are now and work forward; nothing in it depends on starting exactly six weeks out.

Do I need to be on Shopify?

No, it covers things that apply across most major eCommerce platforms.

What happens after I download it?

You'll get it straight away, plus the occasional email with trading tips like these. You can unsubscribe any time.

Can I share it with my team?

Of course, it's built to be worked through together with whoever handles stock, marketing and customer service.

Straight to your inbox. No spam, unsubscribe any time.