What is an eCommerce Audit?
- Jenna Medcalf
- Mar 31
- 1 min read
Most eCommerce brands don’t realise they need an audit until something feels off. Traffic is coming in, but sales aren’t where they should be. Conversion feels low, revenue feels inconsistent, and it’s not always clear why.
What is an eCommerce Audit?
An eCommerce audit is a structured way to review your website and performance. The goal isn’t just to look at your site, it’s to understand what’s working, what’s not, and where revenue is being lost.
What Should an eCommerce Audit Include?
Homepage — does it clearly guide users?
Product Pages — are they persuasive and clear?
Conversion — where are users dropping off?
Trust — reviews, delivery and returns.
Checkout — is there friction?
Why Most Audits Don’t Work
Most audits end up as long reports that don’t get used. They highlight problems, but don’t prioritise what to fix. That’s where most brands get stuck.
Start Here
If you want to review your website properly, download my free mini web audit and start identifying where your biggest opportunities sit.
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